Social Media / Digital Account Director

About us

Here Be Dragons is a creative communications agency. While focussed on the discipline of PR, we believe in a modern definition of this term, focussing on creating bold work that drives conversation and WOM across earned media and social. To do that we use a broad range of disciplines which form the base of our service offering to clients, split across two sides of the business.

‍

Here Be Dragons Agency: PR & Press Office, Social Media; creative content & strategy, paid social, Digital PR & SEO, Brand Strategy, Experiential & Media, Tailwinds & Foresight

‍

Here Be Dragons Studio: Creative, Digital & Brand Design, Content Production

‍

Our work is very varied and can encompass a product launch one day, a media event the next, or any level of stunt or brand activation. We work across many verticals - film, music, technology, telecoms, entertainment, food & beverage, so no two days are the same.

Culture-wise, there are six key values of Here Be Dragons, which we ask all our staff, clients and partners to adhere to:

‍

• Progressive - We always move forward - in our work, in our people, in our client set. Stationary is stagnant. 
• Curious - We ask questions, we probe, we look under unturned stones and seek out opportunities in the world and with clients.
• Playful - Our work has intent, but it doesn't have to be so serious. It can poke fun, but is always either useful or entertaining.
• Current - Our work and our agency reflects the world around it. We are 'of the now', we don't look back, but what we do in this moment will dictate our future.
• Opinionated - We speak up and have a view, because we care and because we value respect not likes.
• Good Vibes - Rule No #1, don't be a dick. Our internal culture makes clients want to hang out with us and fosters a team culture of acceptance.

‍

The Role

This is an opportunity to help run our burgeoning social division. We’re looking for a super smart AD (would consider SAM ready to make the leap) to manage two of our prime social accounts. The role is to run the day to day across the accounts, so we are looking for a social & content specialist to come in full time and work directly with the client, a junior team member and the correlating PR teams.

Alcohol and travel experience are nice to have, but we really need someone who deeply understands what works for brands on social media and what an audience wants from brands on Instagram. To spot conversations and trends and then generate conversations / responses in order to drive relevance for these exciting brands.

The ideal person will also understand what a social-first PR idea is all about, and will be able to work with and advise the PR teams across Here Be Dragons roster of exciting accounts on best practice with social media and digital storytelling.  

‍

What we need

• A social media native with an Instagram specialism who understands and uses the platform for work and leisure. 
• A creative thinker who is able to come up with exciting original ideas for an Instagram channel.
• Someone who knows how to build, plan and maintain a content strategy and calendar.
• Someone who is expert at organising product shoots with partners and is able to write a content brief.
• Is au fait with influencer marketing and best practice when dealing with influencers.
• Understands how to use paid strategies on social to drive to scale.
• Someone who is great at repurposing content and ‘localising’ it when necessary.
• A knowledge of how to use IG Stories (polls etc) to grow & engage with an audience (as well as Reels, as appropriate).
• A good understanding of how to write captions for social media, with appropriate tagging and hashtags (and alt text where appropriate). 
• Reporting - able to create reports from data and provide narrative / analysis on what this means / what to do next for continued growth.
• A real team player who wants to collaborate and do integrated work with the PR team.
• Someone who can help advise on best strategy and implementation for Here Be Dragons’ own social media feeds.
• Someone with a sense of humour who doesn’t mind Dragon puns.
  ‍

Location

We are based in Shoreditch, East London, where we have revamped an old art gallery into a new, multifaceted and modular studio space. We’d love you to be able to work from there, but we are also operating a hybrid working model, so a combination of physical and remote working is preferred.

‍

Equal Opportunities

We are an equal opportunities employer and positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

‍