September 15, 2021
Are you tired of agencies talking about Gen Z from afar?
Here Be Dragons spent days and hours hanging out on Discord channels conversing with this group and then verifying our findings by interviewing a sub-section of Gen Z Creators. This is the result.
Our latest Tailwinds report 'For Gen Z by Gen Z' shows how this cohort is rewriting the rules. We look at three themes:
The New Creator Journey: The old route to fame & fortune is gone. This generation are choosing technology and new avenues of social currency in order to make their mark.
For Gen Z by Gen Z: Traditional support infrastructures are being shunned in favour of peer-to-peer communities. From TikTok VC's to crowd-sourced NPD, Gen Z are working with each other to realise its ambitions.
Alt Education: Forget Uni, higher education is now via Elon Musk's Synthesis School, amongst others.
Check it out and get in touch if you'd like to learn more.