Insight

TAILWINDS: FOR GEN Z BY GEN Z

Here Be Dragons

September 15, 2021


Are you tired of agencies talking about Gen Z from afar?

Here Be Dragons spent days and hours hanging out on Discord channels conversing with this group and then verifying our findings by interviewing a sub-section of Gen Z Creators. This is the result.

Our latest Tailwinds report 'For Gen Z by Gen Z' shows how this cohort is rewriting the rules. We look at three themes:

The New Creator Journey: The old route to fame & fortune is gone. This generation are choosing technology and new avenues of social currency in order to make their mark.

For Gen Z by Gen Z: Traditional support infrastructures are being shunned in favour of peer-to-peer communities. From TikTok VC's to crowd-sourced NPD, Gen Z are working with each other to realise its ambitions.

Alt Education: Forget Uni, higher education is now via Elon Musk's Synthesis School, amongst others.

Check it out and get in touch if you'd like to learn more.

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