The Compass is our bespoke strategic tool to help brands to navigate through change (both opportunities and threats) by creating a framework which will inspire & guide future-ready marketing in the broadest sense - NPD, new services & innovations and breakthrough communications.
0NE THING IS CERTAIN, CHANGE IS CONSTANT
CHANGE CAN BE A THREAT TO BUSINESS…
… OR AN OPPORTUNITY
WE ARE IN THE BUSINESS OF NAVIGATING CHANGE
NAVIGATING CHANGE REQUIRES A COMPASS
A COMPASS WORKSHOP WILL ANSWER 6 KEY QUESTIONS FOR YOUR BUSINESS:
FROM What is the most powerful & unique asset from our existing armoury which can be leveraged for future success?
TO What is the ultimate purposeful destination point for our brand amidst upcoming inevitable change?
AGAINST What category or cultural enemy are we rallying against? What is our central tension?
WITH What current or new assets will we take on the journey with us?
HEADWINDS What is the single most powerful cultural headwind that will challenge us on our journey forward?
TAILWINDS What is the single most powerful cultural tailwind that can power our path forward?
COST - £20,000 FORMAT Half-day Compass ‘Lite’ Workshop with your brand/marketing team OUTPUTS A thorough deep dive and complete compass/roadmap for your path forward - FROM, TO, WITH, AGAINST, HEADWIND, TAILWIND
COST - POA
FORMAT Full-day workshop and follow-up roadmapping session OUTPUTS A thorough deep dive and complete compass/roadmap for your path forward. A follow-up workshop to define your one year comms roadmap to deliver on your compass. Full roadmap presentation .