Scroll. Scroll. Scroll.
What is the most powerful & unique asset from our existing armoury which can be leveraged for future success?
What is the ultimate purposeful destination point for our brand amidst upcoming inevitable change?
What category or cultural enemy are we rallying against? What is our central tension?
What current or new assets will we take on the journey with us?
What is the single most powerful cultural headwind that will challenge us on our journey forward?
What is the single most powerful cultural tailwind that can power our our path forward?