Do you have the appetite for more risk and more reward with your communications?

Our Founder and CEO Paul McEntee spoke to Gymbox Marketing Director Rory McEntee, to find out how he constantly pushes the brand's communications to be more adventurous, using various media channels to convey its playful and provocative USP.

In this four part series, hear direct from Rory on:

Episode 1: how everything Gymbox does ladders back up to its mission of 'Anything Goes'

Episode 2: What is a challenger brand and is Gymbox still in that category?

Episode 3: How Rory focusses on long-term brand building, not just short term wins

Episode 4: How Rory views the ROI of Gymbox's communication efforts