November 7, 2023
TAILWINDS is back.
After a summer break, Here Be Dragons' foresight service TAILWINDS returns with another quarterly edition. This time we are diving into Social Shopping, the e-com trend that continues to rise and rise.
In this bite-sized report we look at why this commercial aspect to social is so appealing for brands and influencers, including:
🌍 How the Western world is playing catch up with Asia
📱 What each platform is testing in order to compete
👨💻 B2B Influencers
🤑 What happens if you buy everything you get served on TikTok
🚀 The Future
🐉 If you fancy a chat about how we can help you grow in this space, drop me a DM.
Who's bought or sold via TikTok?