TAILWINDS is a cultural FORESIGHT service exploring opportunities in media and culture, featuring in depth research and interviews with experts in the field to form foresight & insight which help us to navigate bravely through the change in the world for clients.
“Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page.”
HERE BE DRAGONS EXIST TO NAVIGATE CHANGE
WE ARE IN A PERIOD OF UNPRECEDENTED
and EXPONENTIAL CHANGE
MEETING THIS change
MEETING THIS change requires a shift in approach
Now Accessible to the many In our competitors’ inboxes Leads to derivative/‘me too’ products, services & campaigns Caters to what audiences already know they want Helps to fight for market share
REQUIRES A Shift IN APPROACH
The future Accessible to the few Only visible through our binoculars Leads to breakthrough innovations & campaigns Serves emerging & future demands Creates (and then leads) new markets
TAILWINDS IS OUR FORESIGHT SERVICE
Are you ready to grasp the future?
COST - £6,000
FORMAT Bespoke Tailwinds Report & Online Presentation of the report by Here Be Dragons FORESIGHT 8 major pieces of foresight, specific to your brand, vertical or sector (or future market).
COST - £12,000 FORMAT Bespoke Tailwinds Report & half-day workshop with your brand/marketing team FORESIGHT 10 major pieces of foresight, specific to your brand, vertical or sector (or future market). Example activations/ideas.
COST - POA
FORMAT Bespoke Tailwinds Report, half-day workshop with your brand/marketing team, bespoke one hour panel & Q&A FORESIGHT 10 major pieces of foresight, specific to your brand, vertical or sector (or future market). Example activations/ideas. Third party endorsement/independent commentary on the opportunities. Live panel discussion around your industry/ sector/ audience.